3.2 Documents used to support ideas generation

The purpose of mind maps is to quickly generate ideas.
They also allow you to see see the links between ideas.
A mind map is used at the start of the media production phase. The audience might be the client or the people involved in the pre-production phase.
A mind map can be digital or hand drawn.

Mind maps will likely feature these items:

• A central theme
• Nodes
• Sub-nodes
• Branches
• Pictures
• Text

The purpose of mood board is to generate ideas.
They give you an idea of the look and feel of a project.
A mood board is used at the start of the media production phase. The audience might be the client or the people involved in the pre-production phase.

Mood boards could feature these items:

• Images
• Drawings
• Shapes
• Title
• Colour schemes
• Fonts
• Keywords
• Pictures
• Annotations

Mood boards can be physical or digital.

In addition to the items above a physical mood board might feature:

• Fabrics or textures

In addition to the items above a digital mood board might feature:

• Sound clips
• Video clips