Revision Notes
2.3 Audience Segmentation Categories
These are the ways audiences can be defined.
Age
Usually an age range e.g. 18-25 or it could be "younger people", "older people" etc.
Gender
Male, female or both.
Occupation
The product could target particular occupations e.g. doctors. Or it could target a type of occupation e.g. professionals, office workers, tradespeople etc.
Income
The amount of money people make from their work. Could be high earners, low earners, middle earners, or it might be a salary range e.g. £50k-£100k.
Education
How educated the audience is e.g. high school educated, college educated, university educated.
Location
Where the audience is. It might be a country e.g. the UK, or it could be a region, e.g. the north or a city e.g. Manchester.
Interests
What sort of things the audience likes to do e.g. enjoy Asian food, watch sports, play cards.
Lifestyle
How the audience likes to lead their lives e.g. health and fitness, being outdoors, busy careers, etc.