Cambridge Nationals Creative iMedia

Revision Notes

1.2 Job Roles in the Media Industry

Creative Roles

Job Title Production Phase Summary
Animator Production Creates moving images using drawings, models or computer graphics for use in films, games, and digital content.
Content Creator Production Produces digital content such as videos, blogs or social media posts, often handling planning, filming and editing themselves.
Copywriter Pre-production / production Writes persuasive and engaging text for marketing, adverts, websites and other media products.
Illustrator Pre-production / production Creates original artwork to support stories, ideas or branding, often in print or digital form.
Graphic Designer Pre-production / production Designs layouts, visuals, logos and graphics that communicate messages effectively in print and digital media.
Photographer Production Captures high-quality images using cameras and lighting equipment for use in various media products.
Script Writer Pre-production Writes scripts for films, TV shows, adverts or games, developing dialogue, storylines and structure.
Web Designer Pre-production Plans and designs the layout and visual appearance of websites to ensure they are attractive and easy to use.

Technical Roles

Job Title Production Phase Summary
Camera Operator Production Sets up and operates cameras during filming, following the director’s instructions to capture high-quality footage.
Games Programmer Production Writes the code that makes a game function, including rules, mechanics and user interactions.
Sound Editor Post-production Edits and enhances audio tracks, syncing sound with visuals and adjusting levels for clarity and impact.
Audio Technician Production Manages sound recording on set or in the studio, setting up microphones and ensuring high-quality audio capture.
Video Editor Post-production Assembles and edits video footage using software, adding effects and transitions to produce the final version.
Web Developer Production Builds and codes websites, ensuring they function correctly and meet design specifications for layout and usability.

Senior Roles

Job Title Production Phase Summary
Campaign Manager Pre-production / distribution Plans and oversees the marketing strategy for a media product, ensuring it reaches the target audience effectively.
Creative Director Pre-production Leads the artistic vision of a project, guiding the creative team to ensure a consistent style and message across all media.
Director Production Oversees the filming or recording of a production, guiding performance, camera work, and storytelling elements.
Editor Post-production Works closely with the director to cut and assemble recorded material into a final, polished product.
Production Manager Production Manages the practical aspects of a production, such as scheduling, resources, and team coordination.