Cambridge Nationals Creative iMedia
Revision Notes
1.2 Job Roles in the Media Industry
Creative Roles
Job Title | Production Phase | Summary |
---|---|---|
Animator | Production | Creates moving images using drawings, models or computer graphics for use in films, games, and digital content. |
Content Creator | Production | Produces digital content such as videos, blogs or social media posts, often handling planning, filming and editing themselves. |
Copywriter | Pre-production / production | Writes persuasive and engaging text for marketing, adverts, websites and other media products. |
Illustrator | Pre-production / production | Creates original artwork to support stories, ideas or branding, often in print or digital form. |
Graphic Designer | Pre-production / production | Designs layouts, visuals, logos and graphics that communicate messages effectively in print and digital media. |
Photographer | Production | Captures high-quality images using cameras and lighting equipment for use in various media products. |
Script Writer | Pre-production | Writes scripts for films, TV shows, adverts or games, developing dialogue, storylines and structure. |
Web Designer | Pre-production | Plans and designs the layout and visual appearance of websites to ensure they are attractive and easy to use. |
Technical Roles
Job Title | Production Phase | Summary |
---|---|---|
Camera Operator | Production | Sets up and operates cameras during filming, following the director’s instructions to capture high-quality footage. |
Games Programmer | Production | Writes the code that makes a game function, including rules, mechanics and user interactions. |
Sound Editor | Post-production | Edits and enhances audio tracks, syncing sound with visuals and adjusting levels for clarity and impact. |
Audio Technician | Production | Manages sound recording on set or in the studio, setting up microphones and ensuring high-quality audio capture. |
Video Editor | Post-production | Assembles and edits video footage using software, adding effects and transitions to produce the final version. |
Web Developer | Production | Builds and codes websites, ensuring they function correctly and meet design specifications for layout and usability. |
Senior Roles
Job Title | Production Phase | Summary |
---|---|---|
Campaign Manager | Pre-production / distribution | Plans and oversees the marketing strategy for a media product, ensuring it reaches the target audience effectively. |
Creative Director | Pre-production | Leads the artistic vision of a project, guiding the creative team to ensure a consistent style and message across all media. |
Director | Production | Oversees the filming or recording of a production, guiding performance, camera work, and storytelling elements. |
Editor | Post-production | Works closely with the director to cut and assemble recorded material into a final, polished product. |
Production Manager | Production | Manages the practical aspects of a production, such as scheduling, resources, and team coordination. |