CRM - optimize your company: Benefits and downsides of implementing CRM systems formatIsbn:Softcover - 9783656179962 oscillation

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CRM - optimize your company: Benefits and downsides of implementing CRM systems formatIsbn:Softcover - 9783656179962 oscillationMaster's Thesis from the year 2010 in the subject Business economics Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bedfordshire, course: Applied Management Project Master Thesis, language: English, abstract: III Executive Summary In the past, CRM (Customer Relationship Management) was seen more clearly as a strategic tool in conjunction with technological progress. Now more and more companies use CRM