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Building Consumer Good Brands in China Rutilius Taurus Aemilianus Im praktischen zweiten Teil derInhaltsangabe: Abstract: Against the backdrop of the Western world? s saturated and fatigued consumer goods markets, the evolving of China? s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of